Our Recommendation for Web Personalization Software: You can easily create different messages, landing pages, content, and even completely different website experiences - just by making small tweaks to one set of content that is then dynamically served based on the visitor. Now, even solos and small businesses can get personal. Seamless personalization has become expected by your prospects thanks to the experiences created by companies like Netflix and Amazon.
Direct email marketing software software#
Web personalization software allows you to take that idea further, and it’s the peanut butter to the chocolate provided by your email marketing software. Once you start segmenting your email subscribers into various groups using tags, you begin creating unique experiences for them based on who they are, what they’re interested in, and what they actually do. Rather than providing a single, broad set of static content and site structure, personalization allows you to present visitors with content and page elements that are tailored to their needs and desires. Website personalization means creating customized experiences for visitors to your website. Why Web Personalization Enhances Email Marketing I’m picky, and ConvertKit helps me achieve my goals without having to make any compromises in terms of functionality.” - Stefanie Flaxman, Editor-in-Chief, Copybloggerįind out more about ConvertKit here. I need a solution that is intuitive and allows me to focus on the creative message I want to communicate, rather than technical hurdles. “I don’t have a lot of patience for email marketing software in my role as Copyblogger’s Editor-in-Chief. And it will grow as you do.” – Sonia Simone, Chief Content Officer, Copyblogger ConvertKit is a terrific tool, even if your list is still small. Trust me, if I can figure it out, literally anyone can. And I can do that without spending an entire weekend trying to figure out how it works. I can use it to create complex automations and branching message sequences to deliver the exact right message to the right people. “ ConvertKit has been incredibly useful to me. Here are thoughts from the Copyblogger Editorial team: Our Recommendation for Email Marketing Software:ĬonvertKit is specifically designed with creative people in mind, and that’s why we’ve chosen it as our email marketing software here at Copyblogger.Īny member of our editorial team - no matter how technically challenged - can easily perform any task that needs to be done, including sending messages, creating automated sequences, using tags for message segmentation, reviewing analytics, and identifying personalization opportunities with RightMessage (see below).
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Spend $1, get $44 in return Six things to consider when Plus, email remains 40 times better at converting people than social media. That’s because people spend 5.6 hours per day checking email - up almost a half hour since 2017.
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Still not convinced? Let’s look at the data:įor every $1 spent on email marketing, you get $44 in return. That makes it crucial for converting prospects into sales, which is why savvy content marketers have no intention of giving it up any time soon. Here’s the thing … email provides you the most direct line of communication with your audience. As we head into 2019, everyone uses email even more, and that’s why it remains the absolute best channel for digital marketing and sales. It’s the one digital marketing and sales channel that’s absolutely indispensable.Įmail was the original “killer app” that everyone used. Email marketing remains the online king for businesses.